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electronica 2018

November 13-16, 2018

Messe München, Germany

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A guided tour of Firner in Zeil am Main greatly impressed District Administrator (Landrat) Wilhelm Schneider, office manager Michael Rahn, business promoter Michael Brehm, member of the regional parliament (Landtagsabgeordneter) Steffen Vogel and local mayor Thomas Stadelmann, especially of the high technical standard achieved here in the manufacture of precision turned parts. This company has now been based in the industrial area of Zeil am Main for 14 years. It can trace its origins to the oldest form-turning shops in Germany - to Pankraz Ullmann, a company founded in Bamberg back in 1865. As one of the leading manufacturers of customer-specific precision turned parts made of brass, this company has fully automatic production and assembly systems that process an annual total of 1200 tonnes of brass. Over a production floor area of 6000 square meters, a workforce of about 60 men and women focus primarily on the high-volume production of precision components for the following industry sectors: Electrical engineering, automotive, communications technology, sanitary industry and hydraulics. A large number of certificates and documents demonstrates that the company is heavily committed to quality management and to environmental management.
The company owner also drew attention to the problem of recruiting skilled employees. The business is still seeking to recruit two or three specialists, so welcomes unsolicited applications.

The merger between these two companies also fired the starting pistol for new and shared communication. With the support of Gruppe Drei, an agency based in VS-Villingen, a fresh, powerful and modern design line was devised.

Precision meets Perfection – that is the main message that runs throughout the entire concept. One of the central modules is the logo, where the colour was freshened up and a brand new figurative trademark (an abstract surface properties symbol) was created. Very powerful recognition value was achieved with the new style of photography and graphics. Photographs of people are kept in fairly muted tones. These contrast with the vibrant, emotive photographs of products. This new design line therefore highlights the values and capabilities of this company at a range of different levels - modern, powerful, elegant.

Our Schiltach site received a VIP visitor: As part of his summer tour in June through the electoral district of Rottweil-Tuttlingen, CDU member of the German Bundestag parliament and General Secretary Volker Kauder also visited Firner Trautwein.

In a guided tour lasting an hour and a half, company boss Bernhard Firner provided this experienced leading politician with in-depth insights into the company, and highlighted its favourable business performance. During this process, he also pointed to challenges such as the space required to expand capacities, and in particular the difficulty of finding skilled specialist staff. Kauder was clearly impressed by what the company was achieving, a showcase example of the strength of the German SME sector.